How We Make Our Postcards

Hello Postcard Friend —


We know many of you enjoy it when we go behind-the-scenes. So in this week’s newsletter, we thought we’d show you how we created one of the new train postcards announced in last week’s newsletter—the new Union Pacific Railroad postcard.

Here is the original image:

Photo by jpmueller99 and used under Creative Common License (CC BY 2.0)


A nice image for sure, but nothing that says “wow, that’s a dazzling postcard!”

We need to add something of interest. Let’s see, what goes well with a train? Oh, how about some grain silos:

Photo by Jerry Huddleston and used under Creative Common License (CC BY 2.0)


Yes, that will work nicely. But we want the Union Pacific train instead. No worries, let’s just remove the sky from the Union Pacific image…


…and add it to the grain silo image, then remove the bland sky behind the silos:


Ooh, this is getting interesting.

Let’s give our new image a little more pizzazz. When in doubt, just add mountains!


Whoa! Now isn’t that something?

Just one more thing needs our attention—the uninteresting foreground. Adding some wildflowers and shrubbery should do the trick:


Well, would you look at that!

All that’s left is to add our famous “photo-painting” to enhance the image, apply our signature black frame, and add some description text—and walla, we have a dazzling postcard!


Now, not all our postcards go through such a custom transformation, but many do have some enhancement added or distracting elements removed.

Pretty cool, huh? Well, we hope you enjoyed this little behind-the-scenes tour.

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